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Monday, January 18, 2010

THE GET RICH SCHEME" SUCIDE PITS"

It is  understandable that millionsof people have ambitions, desires and wishes to have their own business.  Countless millions of people are in jobs, they do not really like, nor get any satisfaction from. Financially, what they get is enough only for  month to month existence, but cannot build up real wealth. It is a constant struggle to make ends meet, frustrations are commonplace as people have little control over their own lives. 


Don't we all deserve the freedom, the riches, that the owners of successful businesses enjoy?

What is easy to forget is that, usually, those business have been built with a lot of blood, sweat and tears. Running a business is very hard work; running a successful business is even harder. Those who have succeeded have usually had a vision, taken calculated risks, researched, worked long hours, and have learnt from inevitable setbacks and mistakes. They have learnt about their market sector, how to run a business, marketing, finance, and the law as it affects them in their business. Although what you may now see is a big business in glossy corporate offices, you can be sure it was originally built from hard graft.

Aah, you may be thinking, that was before the internet. Anyone can do it now!
Sorry to disappoint you, but having a Successful internet business requires hard work too; it involves an awful lot of learning, maybe years together.

Does all that put you off having your own business?

Does that all seem too much like hard work?

Do you want the benefits without the hassle?


If you answer "YES" to any of those questions, then you are prime fodder for the Get Rich Quick Schemes :

Welcome To The Internet Danger Zone

Once you start turning your attention to earning money online, you will soon be bombarded with hundreds, thousands, of "opportunities". You will see promises of millions of dollars, thousands of people paying you $20 into your Paypal account for the rest of your life; instant businesses with no physical work.

Now, stop and think about it. Be honest with yourself. How realistic are all of those claims? While each of them is possible, how sustainable are they really?

Many newcomers to the world of internet business should be aware of scams, which is good. There are scams around; many of them.

But the biggest danger is not these deliberate scams, but  greed to make tons of money without really knowing the  nitty gritty about it,coupled with bad management. The fact is,it is easy to set up a business online.It would be advisable for people to do so, who have  idea, how to run a business, plan for business success, manage finances etc.

TIPS TO START SMALL BUSINESS

These are  some general tips to keep in mind as you design/operate your small business:

1. Take the time out to explore and understand whether or not you are compatible with running our own business.
2.Get your personal finances in order. Before you jump into the entrepreneurship world, get your own money matters squared away.

3. Pick your niche. Many small business owners succeed in businesses that are hardly unique or innovative. Take stock of your skills, interests, and employment history to select the business that is best suited for you.

4. Benefit from your business plan. The exercise of creating a business plan is what pays the dividends. Answer the tough questions now before the meter starts running.

5. Acquire the proper background. In the early months and years of your business, you will have to acquire many skills. Gain the background you need to oversee all facets of your business well, but determine what tasks you should outsource or hire employees.

6. Remember that nothing happens until a sale is made – How many good products go nowhere because they do not reach the shelves? Sales drive your business. You will need a good marketing plan to sell your product or service.

7. No matter how busy you are, spend at least 25% of your time with customers. You cannot make the proper business decision without understanding their viewpoint.

8. Solve your customers’ problems. The best way to satisfy your customers is not by selling them products but by giving solutions to their problems. There is a big difference.

9.Quality takes minutes to lose but years to regain. Quality is not a destination, it is a never ending journey.

10. Put profitability first, rewards seconds. In small businesses, profitability must come first. Find out how to measure your cash flow and understand key financial ratios.


11. Hire supporters. If you intend to create a growing business, your number one duty is to assemble a great team of employees.

12. Vendors are partners too! Treat your vendors like customers and watch your partnership grow.

13. Make use of benefits. Understand how to provide insurance and other benefits for your employees and cut your tax bill at the same time.

14. Ignore regulatory issues at your peril. Federal, state, and local governments require licenses, registrations, and permits. Obey them or face losing your business.

15. Know the tax laws. Invest in understanding tax issues that affect your small business.

16. Develop a passion for learning. As your business grows, you need to change and grow along with it. One common denominator can be found in all successful business owners and that is a passion for learning.

N.Raghu

SELL TO SUCEED

Let's face it: the greatest accomplishment for a member of the sales community is closing a deal with a skeptic. Many who are proficient at this art agree that it is far more gratifying to convince someone who initially felt your product was not necessary. Let us examine the fundamental techniques used by those who succeed in persuading the worst of cynics.

1. Know your product/service
Know it inside and out, backwards and forwards. You should know its strengths, weaknesses, and any proprietary features. Also understand the factors that influence its supply and demand. All of these will strengthen your presentation and help the skeptic make a more informed purchasing decision.  You will definitely be asked questions, so be prepared to demonstrate all aspects of your product/service in response.

2. Know your prospect
Along with knowing your product comes knowing your prospect. Strive to know all you can about your potential clients. Make sure you deal with the decision maker. You should know their purchasing habits, what motivation determines their choice, and how long a buying decision takes. You must understand how your product fits into their overall purchasing strategy. When you know the buying habits of your prospect, you can use it to develop a longer-term sales plan—that means repeat business. Put yourself in the most favorable position to get a "yes" by focusing on what most concerns your prospect.

3. Believe in your own words
You will never be effective selling something you do not believe in. Your lack of enthusiasm will be  obvious as you attempt to convince your potential buyer. When you emanate passion and confidence, you break down the wall of doubt the cynic has built.  If you are lucky enough to sell a product you do not believe in, you still lose because you risk killing referral business and losing the trust of your customer.

4. Be transparent
Too often, we give strong pitches with lots of hype and little information. Be prepared to give as much information as needed to convince the potential buyer to make a purchase. Transparency builds trust. Things people do not understand will always be greeted with "no." The more information available when making a purchasing decision, the more likely they are to say "yes." Another benefit of being transparent is,the more  you divulge , the more likely you are to generate interest in your product/service.

5. Compare and differentiate yourself from your competitors
Know the nature of your business. Is it commodity based, where the low price bidder wins? Is the strength of your brand a factor? Is there something unique about your offer? You must understand your competitors and their advantages and disadvantages. If possible, demonstrate the differences that make your product/service unique or superior.


6. Sell the relationship, not the product
 The best salespeople not only close deals, they foster relationships. Relationships are more valuable to both you and the prospect than a one-time transaction. For the salesperson, relationships bring repeat business , increased referrals because you gain access to the prospect's network base. For the skeptic, relationships help build trust.,which let them know they will not be abandoned after the transaction is finished. Ultimately, they are buying a relationship with you and your firm, not the product/service, so approach selling that way.

7. Focus on benefits offered and value delivered
Self-interest is the skeptic's primary concern, so focus on how your product/service solves their problem, fulfills their need, or satisfies their desire. If your prospect is solely bottom-line focused, your presentation should be centered on how your product or service will make or save them money. If your product satisfies a desire, focus on how it fills an emotional void. Emotional selling differs from bottom-line selling because it focuses on feelings rather than costs. Remember to focus on the benefits that concers the potential buyer,otherwise he will lose interest and you lose the sale.

8. Isolate their objection
 One of your fundamental goals as a salesperson is to help people make informed decisions.  A series of well-placed questions will allow you to isolate any objections. You should brainstorm every possible reason, that a skeptic will rely on, not to buy from you and formulate an effective solution or rebuttal for each. Any other question should be crafted in a way that allows for only one reasonable answer, and that answer should compel your prospect to agree with you.

9. Don't seem desperate!
Your emotional state will be apparent, never appear as though you "need" a sale. Everyone avoids a hard-pressed individual.  Understand there is always a bigger sale out there, so you need not be pressed for this one. Your confidence will put the cynic at ease and make them more likely to buy from you.


N.Raghu